Over the next few years, Apple TV will continue to lag further behind its three rivals, e Marketer projects.
One big roadblock for Apple TV is its premium pricing.
These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
One in every ten American adults has used an online dating site or a mobile dating app.
Chromecast comes in second with 36.9 million users, followed by Amazon Fire TV with 35.8 million.
Apple TV comes in a distant fourth: The tech giant’s internet set-top device will have 21.3 million users.
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Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.
These young adults are now more likely than any other age group to use mobile dating apps.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.